Tamela D’Amico interviews Sterling Williams aka The Web Stylist™

Tamela D’Amico interviews Sterling Williams aka The Web Stylist™ 1500 1009 admin

Tamela D’Amico’s Interview with Sterling Williams aka The Web Stylist™

-For the life of me, I cannot remember how we actually met. But I want to say it was like in 2012, and back then, you were actually a fashion designer. Briefly give me your backstory on how you came to be a web “stylist”.



I don’t recall our initial meet/connect either Tamala, what the heck?! I of course remember our first hangtime was at the photoshoot we did with a few of my Style by Sterling outfits on top of your awesome Hollywood building roof top where you definitely brought the sexy!

And yes indeed, my background started in the fashion industry where I spent a decade as a clothing and fashion designer. I still have the website for my last collection online just for reference if ever needed https://StylebySterling.com However, after a decade in that field, I decided to transition into web design and founded “The Web Stylist™.” The shift allowed me to explore my passion for creative expression through digital mediums. With my experience in design aesthetics and attention to detail, I found that web design provided an exciting avenue to blend my artistic skills with the technical aspects of building visually appealing and functional websites.

-I’m in love with my website that you designed. What’s even better, you taught me the skills to make changes on my own. Let’s walk others through your process. When a client asks you to design a website, what are the first questions you ask?

When a client approaches me to design a website, I believe it’s essential to understand their goals, target audience, and overall vision for their online presence. To achieve this, I begin by asking questions such as:

• What is the purpose of your website?
• Who is your target audience?
• Do you have any specific design preferences or examples of websites you like?
• Are there any specific features or functionalities you require?
• What are your branding guidelines or existing brand elements that need to be incorporated?
By gathering this information, I can gain a comprehensive understanding of the client’s objectives and tailor the design process to meet their specific needs. And yes usually I build out so that a client can easily updated the basic content of their site whenever they may wish to, so they don’t have to rely on and pay me to do. The larger company and corporate sites prefer I just always take care of all but for artists/brands/friends etc I definally like them to be independent to easily take care of and and all of that.


– What steps do you take to tackle the client’s vision, and how involved should your clients expect to be?

Once I have a clear understanding of the client’s vision, I begin by creating a design concept that aligns with their goals and branding. I then present the initial design to the client, encouraging open communication and feedback. Collaboration is crucial during this stage, as it allows me to refine the design based on the client’s input. Throughout the process, clients can expect regular updates, opportunities for review, and the chance to provide feedback and direction.


– How do you incorporate current design trends in your work?

As a web stylist, I believe in creating designs that are both visually appealing and timeless. While I do pay attention to current design trends, I ensure that they are incorporated thoughtfully and in a way that enhances the user experience rather than overpowering it. I carefully evaluate the relevance of design trends to the client’s brand and target audience, aiming to strike a balance between modern aesthetics and functionality.


– What do you see happening in web design that should be avoided, in other words, does something scream dated?

One main thing I advise is to not use a ‘template’ based platform like Squarespace. I can immediately tell a Squarespace, Shopify or Wix based web design as those have very little design flexibility and look like 100,000 other sites. WordPress is by far by favorite web design foundation as I can truly dial in the ‘on scroll WOW factor’ as I like to call it. I incorporate dynamic elements like animations, parallax, and just an engaging overall style that visitors want to engage with. Creating a memorable site that visitors want to stay on, revisit, share etc is absolutely priceless and these days more than ever.

Web design is a constantly evolving field, and it’s important to stay ahead of trends while avoiding practices that may quickly become dated. Some elements that can make a website feel dated include basic static content, overly complex layouts that sacrifice usability, and reliance on outdated technologies that hinder performance and accessibility. Striking a balance between innovation and usability is key to ensuring a website’s longevity.


-Why do you think people/brands resist building a website to promote themselves?
There can be various reasons why people or brands resist building a website to promote themselves. Some common factors include:

• Limited understanding: Lack of knowledge or misconceptions about the benefits and value of having a website.
• Cost concerns: Perceiving web design and development as expensive, especially for smaller businesses or individuals.
• Time constraints: Believing that building and maintaining a website will require significant time and effort.
• Fear of technology: Apprehension about the technical aspects of website creation and management.
It’s important to address these concerns by highlighting the advantages of having an online presence, emphasizing the scalability and affordability of modern web design solutions (especially when you choose The Web Stylist™! and referrals get my ‘family style’ rates), and providing support throughout the process.


– How do you handle pressure and tight deadlines when there seems to be endless revisions?
I learned (the hard way many times) in my first year as a full-time web designer to use Working Agreements that outline all that we went over for a flat rate or an estimate of hours for the project. If we go outside of what was discussed and included in our agreement then I just charge my hourly rate. After 10 years running my business, I becase accustomed to working under pressure and tight deadlines, in fact I get more done in less time than clients usually expect so my turn around times are never behind. However to effectively manage such situations, I employ several strategies:

• Efficient communication: Keeping open and clear lines of communication with the client to ensure a shared understanding of project expectations and deadlines.
• Prioritization: Identifying critical elements and focusing on completing them first to meet the core requirements.
• Setting realistic expectations: Educating clients about the importance of balancing revisions and maintaining project timelines to achieve the desired outcome.
• Streamlining processes: Utilizing efficient project management tools and frameworks to streamline workflows and ensure smooth collaboration.
Ultimately, effective time management, clear communication, and a proactive approach help me navigate tight deadlines and revisions while delivering high-quality results.


-When you receive feedback from a client, how do you incorporate it into your designs? Tell me about a time you received harsh criticism for your work, if any.
Feedback from clients is invaluable as it provides insights into their preferences and expectations. When receiving feedback, I carefully analyze it to identify the underlying concerns or objectives. I evaluate whether the feedback aligns with the project goals and make necessary adjustments accordingly. Communication plays a crucial role during this process, as I engage in open dialogue with clients to clarify their feedback and ensure mutual understanding.

While I strive to deliver designs that meet and exceed client expectations, there have been instances where I received harsh criticism. I approach such situations with professionalism and a willingness to learn and improve. I evaluate the criticism objectively, focusing on constructive elements that can enhance the design. By maintaining a positive attitude and using feedback as an opportunity for growth, I can deliver even better results in subsequent iterations.


– On the flip side, what’s the easiest job you have ever done?
There’s quite a few projects that come to mind, and all of them involved two things: I had all of the content upfront, and I was given total design freedom. Clear communication from the beginning, a solid feel for their brand and shared visions made it easier to incorporate their initial thoughts/feedback, resulting in very successful and efficient projects.


-How does your process differ when working remotely?
Working remotely requires effective communication and collaboration tools to bridge the physical distance between myself and the client. I utilize project management platforms, video conferencing, and other collaborative tools to maintain a seamless workflow. Regular check-ins and frequent communication help ensure that the project progresses smoothly, even without in-person interactions. Additionally, remote work allows for greater flexibility in scheduling and accommodates clients from various locations.


– How did your last two projects go?

My last two projects, the website redesigns for LashGirlAcademy.com, were highly successful. Both clients were thrilled with the end results, and the websites received positive feedback from users and fans alike. The projects involved close collaboration, effective communication, and a thorough understanding of their unique needs and brand identities. Also, these were two projects that I was able to bring my AI design tools aboard to actually create the majority of the images and some of the text information. The outcomes were visually stunning, functional websites that reflected the clients’ visions while providing exceptional user experiences.


– Photo optimization was key for my website. How do you compress your images to optimize performance?
Image optimization is a crucial aspect of web design to ensure optimal performance. I employ a few techniques to compress and optimize images, including:

• Bringing the images into Photoshop and sizing to 1500px width or 1000px high for vertical images and then ‘web optimizing’ the exports into our shared Dropbox folders, then importing into the site(s).
•If I’m hosting the site I also use my Managed WordPress internal image caching and optimization


– What are your plans in 2023 forward for you and expanding your company/brands The Web Stylist™ and The WordPress Ninja?

I’d like to bring aboard a part-time and eventually full time assistant for one. I’ve had a few that I brought aboard at different times but finding the ideal person who’s motivated, talented, has a positive attitude and good vibe and is willing to constantly learn has been tricky to find, but I’m putting this out there again. Also I’ve been embracing AI since the end of 2022, and ever more monthly for my own productivity and creativity and work efficiency as well as bringing these new and growing Next Level content creation abilities to my clients. 4 of my last 5 projects have had MidJourney based images and ChatGPT text content to the forefront of my website designs and has been a total win WIN for one and all!

I know many people are concerned with Artificial Intelligence and how it can negatively impact certain professions short and long term but AI is here to stay and I know that from the beginning, well when ChatGPT first was released. I believe those that embrace it for a greatly improved workflow and productivity will of course benefit over those that don’t and for what I can bring my clients in terms creativity and providing the content they don’t have yet could use, then I’m going to be the one who can provide and deliver it all. I have a few web pages that showcase some examples and how it can help them, just to highlight some examples https://thewebstylist.com/ai-content-creation/https://thewebstylist.com/ai-created-imagery/

SO jazzed we were able to rejoin forces after all these years Tamela, from fashion/apparel styling a few outfits a decade via our impromptu photoshoot on top of your amazing Hollywood building, to ‘Styling you for World View’ (my initial web design catchphrase) via your awesome new custom WordPress based site design https://TamelaDAmico.com – by The Web Stylist™!

How AI Content Creation Will Revolutionize Your Company’s Content Strategy in 2023

How AI Content Creation Will Revolutionize Your Company’s Content Strategy in 2023 1456 816 admin

How AI Content Creation Will Revolutionize Your Company’s Content Strategy in 2023

Are you ready to take your company’s content strategy to the next level in 2023? Look no further than AI-powered content creation.

As the owner of The Web Stylist, a company offering a range of content creation products and services, I’m thrilled to share the news that I’ve recently learned some incredible AI content creation tools that will revolutionize the way we create and distribute content. In this post, I’ll share why AI content creation is such a game-changer, how it works, and how you can use it to benefit your company in the year ahead. Let’s get started!

Body Paragraphs: In the body of the post, you can go into greater detail about the benefits of AI content creation, how it works, and how it can be implemented in various aspects of content creation (e.g. social media posts, blog articles, video content, etc.). You can also share some case studies or examples of companies that have successfully used AI content creation to achieve their goals. Be sure to highlight how The Web Stylist’s range of products and services can help readers leverage these tools for their own companies.

With AI content creation, the sky’s the limit for your company’s success in 2023. Don’t let your competitors get ahead – contact The Web Stylist today to learn more about how our range of products and services can help you use these game-changing tools to your advantage. Let’s make 2023 the year you achieve all your content creation goals and more.

AI Created Services Content

AI Created Services Content 1456 816 admin

For text content such as blog articles, marketing, comprehensive lists of information, service descriptions, sales pitches, scripts, etc.

Here is an example of The Web Stylist™ creating a “Full List of Services for a high-end hair salon in San Diego”:

  1. Haircut: This service includes a consultation with a stylist to determine the best haircut for your face shape and hair type, followed by a wash, cut, and style.
  2. Color: This service includes a consultation with a colorist to determine the best hair color for your skin tone and desired look, followed by the application of color to your hair.
  3. Highlights: This service includes the application of lightener or color to specific sections of the hair to create a highlighted or sunkissed effect.
  4. Balayage: This service involves the hand-painting of color onto the hair to create a natural, sun-kissed look.
  5. Ombre: This service involves gradually lightening the hair from the mid-shaft to the ends to create a graduated, two-toned effect.
  6. Keratin treatment: This service involves the application of a keratin protein solution to the hair to smooth and straighten it.
  7. Brazilian blowout: This service involves the application of a keratin protein solution to the hair to smooth and straighten it, with a focus on reducing frizz and increasing shine.
  8. Hair styling: This service includes the styling of the hair for a special occasion, such as a wedding or prom.
  9. Updo: This service involves styling the hair into an elegant, formal hairstyle, such as a bun or chignon.
  10. Hair extensions: This service involves the addition of synthetic or human hair to the natural hair to add length and volume.
  11. Deep conditioning treatment: This service involves the application of a nourishing treatment to the hair to improve its condition and manageability.
  12. Scalp treatment: This service involves the application of a treatment to the scalp to improve its health and promote hair growth.
  13. Blowout: This service involves washing and blow-drying the hair to create a smooth, sleek look.
  14. Hair treatment: This service involves the application of a nourishing treatment to the hair to improve its condition and manageability.

Here is a foundation we created for a “Full List of Services for a top rated auto body shop in Pasadena” that the client can just custom edit from:

  1. Collision repair: This includes services such as dent and scratch removal, body panel replacement, and paint matching.
  2. Paintless dent repair: This is a technique used to remove minor dents from a vehicle without the need for repainting.
  3. Frame straightening: This service is used to repair damage to the frame of a vehicle caused by a collision.
  4. Glass repair and replacement: This includes services such as windshield repair and replacement, as well as repair or replacement of side and rear windows.
  5. Detailing: This service includes a thorough cleaning and detailing of the interior and exterior of the vehicle.
  6. Mechanical repair: Some auto body shops may also offer mechanical repairs such as engine and transmission repairs, suspension repairs, and brake repairs.
  7. Towing: Some auto body shops offer towing services to transport the vehicle to their shop.
  8. Rental car assistance: Some auto body shops may have a partnership with a rental car company to provide customers with a rental car while their own vehicle is being repaired.
  9. Insurance claims assistance: Some auto body shops may have experienced staff who can help with the insurance claim process.
  10. Paintless Dent Removal
  11. Paintless Hail Damage Removal
  12. Bumper Repair
  13. Rim Repair
  14. Headlight Restoration
  15. Custom Paint Jobs

It is worth noting that not all auto body shops will offer all of these services, and some may offer additional services not listed here. It’s always recommended to check with a particular shop for their specific services offered.

Here is a foundation we created for a “Full List of Services for a Lawyer that they can just custom edit:

A very experienced lawyer might offer the following services:

  1. Litigation: Representing clients in court for civil and criminal cases.
  2. Mediation and Arbitration: Helping clients resolve disputes through alternative dispute resolution methods.
  3. Contract review and drafting: Reviewing and drafting legal contracts for clients.
  4. Corporate Law: Advising businesses on legal matters related to incorporation, mergers and acquisitions, and other business transactions.
  5. Employment Law: Advising employers and employees on legal issues related to the workplace, such as discrimination, harassment, and wrongful termination.
  6. Real Estate Law: Representing clients in legal matters related to buying, selling, and leasing real estate.
  7. Family Law: Representing clients in legal matters related to marriage, divorce, child custody, and adoption.
  8. Estate Planning: Helping clients plan for their future and the future of their family by creating wills, trusts, and other legal documents.
  9. Immigration Law: Helping individuals and businesses navigate the legal process of obtaining visas, green cards, and citizenship.
  10. Intellectual Property Law: Advising clients on legal matters related to patents, trademarks, copyrights, and trade secrets.
  11. Personal Injury Law: Representing clients who have been injured due to the negligence of others.
  12. Criminal Defense: Representing clients who are facing criminal charges.
  13. Administrative Law: Representing clients in legal matters related to government agencies and regulations.
  14. Tax Law: Advising clients on tax-related issues such as tax planning, compliance, and disputes.
  15. Appellate Law: Representing clients in appeals cases in higher courts.

It is worth noting that not all lawyers will offer all of these services, and some may have specific areas of expertise. It’s always recommended to check with a particular lawyer for their specific services offered.

Here is a sales pitch (for website use, socials, emails) we created for an LA-based Realty company that they can just custom edit:

Welcome to XYZ Realty, the top-rated real estate company based in Los Angeles. We are committed to providing our clients with the highest level of service and expertise when it comes to buying, selling, and leasing property in the Los Angeles area.

Our team of experienced and dedicated agents are experts in the local real estate market. They are knowledgeable about the neighborhoods, schools, and local amenities that are important to buyers and sellers. They are also well-versed in the latest real estate trends and technologies, and they use this knowledge to ensure that our clients get the best deal possible.

We understand that buying or selling a home can be a stressful and overwhelming process. That’s why we take the time to understand our clients’ needs and goals, and we work closely with them every step of the way to make sure that their transaction goes smoothly.

Our agents are also skilled in negotiation and have a proven track record of getting our clients the best price for their property. We use cutting edge technology to market our properties to a broad range of potential buyers and generate multiple offers, which in turn results in the highest price for our sellers.

We also have a vast network of contacts in the industry and can assist our clients with mortgage, home inspection, and other services that are needed during the process of buying or selling a home.

At XYZ Realty, we pride ourselves on providing personalized and professional service to each and every one of our clients. Whether you are looking to buy your first home, sell your current property, or invest in a rental property, we have the knowledge and expertise to help you achieve your real estate goals.

If you’re looking for a top-rated realty company that truly cares about its clients, look no further than XYZ Realty. Contact us today to schedule a consultation and let us help you navigate the Los Angeles real estate market with confidence.

Why WordPress is The Best Web Design Platform

Why WordPress is The Best Web Design Platform 1500 812 admin

When it comes to building a website, there are a plethora of options available on the market. However, one platform that consistently stands out as the best choice for many businesses and individuals is WordPress. In this blog post, we’ll explore why WordPress is the best web design platform and how it can help take your online presence to the next level.

First and foremost, WordPress is incredibly user-friendly and intuitive. The platform is designed to be easy to use, even for those without a background in web design or coding. This makes it a great option for small business owners, entrepreneurs, and bloggers who want to create a website without hiring a developer.

Another advantage of WordPress is its flexibility and customization options. The platform has a wide range of customizable templates and themes that can be easily adapted to suit any style or design aesthetic. Additionally, the platform also has a large library of plugins and widgets that can be used to add various functionalities and features to your website, without the need for any coding knowledge. This allows for a greater level of design flexibility, as you can easily create a unique and custom website that truly represents your brand or company.

WordPress is also an open-source platform which allows for a greater level of freedom and scalability for your website. This means that you have access to a vast community of users and developers who have created thousands of free and paid plugins, widgets and themes that you can use to enhance the functionality of your website. This makes it easy to add features such as e-commerce functionality, contact forms, social media integration and much more.

Another great advantage of WordPress is its SEO-friendliness. WordPress is built with SEO in mind, and its code is clean and search engine-friendly. Additionally, the platform also has a number of SEO plugins that can help you optimize your website for better visibility in search engines. This makes it easy for your website to be found by your target audience, increasing your online presence and driving more conversions.

Lastly, WordPress is a secure and reliable platform that is constantly updated and maintained by a team of dedicated developers. This ensures that your website is always up-to-date with the latest security and performance enhancements, giving you peace of mind that your website is safe and secure for both you and your visitors.

In conclusion, WordPress is the best web design platform for a number of reasons: it’s user-friendly, flexible, customizable, open-source, SEO-friendly, secure and reliable. Whether you’re a small business owner, entrepreneur, or blogger, WordPress can help you create a website that truly represents your brand and helps you achieve your online goals.