In addition, website performance has a lot to do with your search engine rankings as well. Latest Google Algorithm updates consider the speed of a website as a major factor in determining their SERP, it has become more important than ever to pay attention to your website performance and take actions to improve it.
Website speed is a very crucial factor affecting the User Experience, SEO, and ultimately site conversions and sales. Since Google has kept the users in the center of its ranking algorithms, it is very important to make your site deliver the information as fast as possible and in the most efficient manner possible. Therefore, optimizing a website for speed has been a major concern in the field of WordPress development in the recent years.
Having been working with WordPress for past many years, we have managed to find certain optimum solutions to speed up a WordPress website and drastically improve its performance. Thus, today we are going to share these tips with you and help you grow your online business in no time.
Page-speed also known as page-load goes beyond the user-experience. It actually affects your SEO rankings which should come as no surprise. If Google takes into consideration the bounce rate of your web page (the number of people that leave without clicking on something) it’s only logical that page-speed has a direct impact. How many times have you left a website without clicking on anything because it’s too slow?