The Quiet Find LA — Project Proposal
Project Proposal · MMXXVI

The Quiet Find LA

A curated luxury resale brand — a custom storefront paired with a fully realized identity.

Prepared For
Donna Estacio
Prepared By
Sterling Williams
Platform
Shopify + Custom
Date
May 3, 2026
The Package

Brand & Storefront

Investment
$2,750 – $3,250

Built to your note — the website design and setup from Option I paired with the full brand package from Option II, set apart from the enhanced media work. A refined identity, a curated Shopify storefront, and a considered front-end presentation. Boutique, intentional, and quietly confident from logo to checkout.

i.

Brand Identity

  • Custom logo design
  • Full brand board — color palette
  • Typography system, luxury-focused
  • Visual direction & styling principles
  • Brand consistency guidelines for future growth
ii.

Creative Direction

  • Luxury resale positioning — not mass resale
  • "Curated find" aesthetic vs. marketplace
  • Visual storytelling across the storefront
  • Tone, mood & moodboard cohesion
iii.

Shopify Foundation

  • Full Shopify store structure & setup
  • Approx. 100 products (client-assisted upload)
  • Three to four product images per item
  • One to two lifestyle images per item
  • Simple "Buy Now" structure — no size variants
  • Product page layout tuned for luxury feel
iv.

Custom Front-End

  • Fully custom-designed homepage — the "front door"
  • Key supporting pages (About, Contact, etc.)
  • AI-assisted custom code throughout
  • Elevated dynamic layout & styling
  • Smooth scroll & considered motion
  • High-end visual presentation
v.

UX & Performance

  • Mobile-first design — iPhone optimized
  • Fast-loading, clean code structure
  • Minimal-friction purchase flow
  • Tested across modern browsers
vi.

Platform & Handoff

  • Shopify product & checkout system
  • Custom-coded front-end sections
  • Editable, sustainable structure
  • Documentation for ongoing updates
— Timeline & Milestones
Week One
Brand identity & visual direction
Week Two
Homepage build & product structure
Week Three
Refinement, final polish & launch
— Investment
$2,750 – $3,250
A custom package between the original two options.
— Terms
50% to begin · 50% at launch
Three-week build, beginning upon deposit.
— The Final Result

A quietly confident launch.

A fully realized luxury brand presence — considered identity, refined storefront, and a curated retail experience that feels boutique, never templated.

— In One Line

The Quiet Find LA arrives with a recognizable mark, an elevated storefront, and the kind of polish that does the talking before a single product is clicked.

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