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Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do you really? It all depends. It depends on your market, business objectives, and even your comfort level and if you are willing to step outside of it.

If your customers live and work within a few miles of your brick and mortar business or home based business, you might not need one.

If you don't have any plans to grow your business, you might not need one.

If you're in denial and choose not to see that change is going to occur with or without you, then you might not need one.

If your community is small enough that you know everyone by their first name or can pass through the town in 30 seconds and you have enough business, then you might not need a website.

If you're comfortable where you are and don't want to change anything, maybe you might not need one.

Fact: Change is inevitable. It is the only certainty, besides death, we all know is going to occur.

Fact: The Internet, as a communication media, is here to stay - at least throughout the next few generations. Yes, it will evolve, just like televisions went from black and white to color, and now to flat screen. Just as dial up went to DSL and now wireless.

Fact: If you aren't spending any money to advertise your business, it's going to cost you to have a website. How much depends on your needs, skills, and other "who"s and "what"s.

There are more pros than cons when it comes to having a website. Below is a quick list of some of those truths. But before I present them, let me mention there are three basics to creating a business presence, whether handing out flyers, posting ads, turning on your neon light, or setting up a website. They are: (1) patience, (2) baby steps, and (3) having a plan even if it only includes the first few steps.

Truth: An Internet business presence allows small businesses to compete with the big guys.

Truth: A website is the most cost-effective way to advertise your services or products.

Truth: Every year there is a huge increase in the number of people fulfilling their needs with information from the Internet.

Truth: The Net is open 24/7, 365 days a year to match

consumer's schedules. Millions of people turn on their computer every day to find thousands of dollars transferred to their bank account from orders placed while they were asleep, at a meeting, or getting a tan in a salon or the Bahamas.

There are hundreds of truths on why and how your business can expand with a presence on the Internet. However, a website boils down to your choice. People can explain the pros and cons until they are blue in the face. You can conjure up tons of excuses, fears, or reasons why not to. The bottom line is, "Are they the truth?" The answer is, "Most likely not."

Catherine Franz, a Business Coach, specializes in for-profit nonfiction writing, marketing, and product development. Newsletters, articles, forms, and other information business development, marketing success, writing, and laws of attraction are available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

MORE RESOURCES:

Yahoo! News Search Results for website design
Yahoo! News Search Results for website design

• Website Design Firm Says Slow-Loading Pages Can Hurt Business (OfficialWire)
According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website design and website development firm serving an array of business clients throughout the United States, there is so much choice on the Internet, regardless of the target market, that users won?t tolerate poor service.
• Recession Buster for Small Businesses: Website Design and Search Engine Optim...
Starting out exclusively as an SEO firm in 2001 under the name of Anna Tulchinsky Web Consultancy, Joomla Bliss was launched to help small business owners market their services on a shoestring but without sacrificing quality or professionalism. The firm is offering several website design + SEO packages tailored specifically for small and medium businesses whose ambitions fly high but budgets ...
• Glasgow Commonwealth Games logo almost identical to earlier design (Daily Tel...
A row has broken out over the logo for the Glasgow Commonwealth Games after it emerged that the company behind it created an almost identical design three years ago.
• Local Eighth Grader?s Design to be printed on this Year?s Drug Quiz Show T-sh...
SYRACUSE, March 10, 2010? The Rite Aid Drug Quiz Show has announced this years finalists in the 2010 T-shirt Design Contest.
• Foursquare?s New Site Design Starts To Roll Live As Gossip Girl Pays Homage ?...
Since its launch almost exactly a year ago, Foursquare's website has largely had the same basic design. Tonight, it looks like that's finally getting updated. While it looks like the update is still in the process of rolling out to all the pages, Foursquare.com now clearly has new system-wide toolbars, a brand new sign-up page, as well as some new settings. You might also notice a new, name-only ...

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